Arrivals & Departures Generations like-minded over travel

Photo of Angie Tomlinson

Baby boomers and their Gen Y kids might have more in common when it comes to travel than they think.

Gen Y Australians say they like to experience new and exciting places, but according to the latest survey their travel destinations mirror those of their baby boomer parents.

The Enhanced Media Metrics Australia, or emma, Travel Trends and Insights Report revealed young Australians tended to choose similar travel destinations to their parents. Topping both generations' lists were the UK/Ireland, the US and New Zealand. Japan and Thailand are also on Gen Y’s travel wish list.

It found that although 77 per cent of Generation Y’s say they like to experience new and exciting places, most who have travelled in the past year or intend to do so choose destinations with similar cultures and languages to their own. 

Both Gen Y’s and Boomers agreed they preferred quite out-of-the-way places, at 40 per cent and and 42 per cent respectively, but they rarely go off-the-beaten-track and prefer to travel in comfort. Both rank sightseeing and the opportunity to relax and unwind as key travel priorities.

The difference that popped up between the generations was on the purpose of travel. 

Baby Boomers top priority was pleasure, with the most popular options including sightseeing holidays such as going on a cruise and touring by car. For Gen Y, it’s about more immersive experiences such as adventure and outdoor experiences, staying near the beach and a holiday for eating out. 

Gen Ys are also 67 per cent more likely than other Australian travellers to choose a holiday to experience the nightlife.

The survey results are based on data from August 2015 to July 2016 with a sample of 30,289 of all respondents aged 14and older who have travelled overseas within 12 months or intend to do so in the next 12 months. 

Picture Otago Bay, South Island, New Zealand by Niall McIlroy

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